Inside Marketing:Practices, Ideologies, Devices
Wydanie: 2011 r.
Dostępność: aktualnie niedostępny
Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.