The study is divided into three chapters corresponding to the identified problem areas. The first chapter is devoted to selected issues of the broadly understood valuation in accounting. The second...więcej »
The aim of the initiative has been the publication of the discussions which took place during annual 27th MAG Scholar Global Business, Marketing & Tourism Conference host by University to E...więcej »
This book will aim to provide relevant theoretical frameworks and the latest empirical research findings in the area of marketing activity of companies, different institutions and organizations, ne...więcej »
The aim of the study was to identify the main issues and key areas typical for decisions taken in supply chains, demonstrating a new approach to inventory management as a process of value added cre...więcej »
The entire publication is the outcome of the discussions which took place during International Conference on Enhancing Consumer Awareness host by University of Economics in Katowice. The entire pub...więcej »
The aim of this book is to improve our understanding of creativity support system environments. The various articles analyse creative and innovative activities as carried out by individuals, groups...więcej »
Supply chains are the natural work environment for logisticians who strive for their improvement through employing carefully selected methods, tools and concepts with overarching objective of logis...więcej »
Celem pracy jest przedstawienie rozważań teoretycznych i wniosków z badań empirycznych w obszarze komunikacji biznesowej i zarządzania. Monografia zawiera rozdziały napisane przez wykładowc&...więcej »
This book will aim to provide relevant theoretical frameworks and the latest empirical research findings in the area of informatics, business communication and management. The general mission of th...więcej »
This book is organised into nine chapters. The first chapter presents over-view of financial market, with particular emphasis on financial institutions and services. The second chapter focuses on f...więcej »
Prezentowany tom Studiów Ekonomicznych dotyczy tematyki bankowości. Globalny kryzys finansowy, którego skutki stały się bezpośrednią przyczyną obserwowanej współcześnie niestab...więcej »
Problemy sfery finansów oddziałują na współczesne procesy gospodarcze na niespotykaną dotychczas skalę. Zarówno wcześniejszy kryzys zaufania do rynków finansowych, zapoc...więcej »
W ostatnich kilku latach światowy system finansowy doświadczył kryzysu na niespotykaną od dziesięcioleci skalę. Objął on swoim zasięgiem instytucje i rynki finansowe w wielu krajach, a w konsekwenc...więcej »
This book focuses mainly on the most important problems in the area of international finance. It is dedicated to Polish and international students taking courses related to international financial ...więcej »
The aim of this book is to provide basic knowledge on international marketing in the European market. It is targeted at students of management, international business and international economic rel...więcej »
New technologies, including management information systems, the Internet and mobile communication technologies, have transformed many aspects of modern business and marketing. It seems only natural...więcej »
Inwestowanie rzeczowe i związane z nim ściśle nieruchomości są od lat przedmiotem zainteresowań naukowych pracowników Katedry Inwestycji i Nieruchomości Uniwersytetu Ekonomicznego w Katowica...więcej »
The twenty first century is acknowledged as the century of information, innovation and generally functioning within the environment, which has been co-created by technological development and globa...więcej »
This book aims to provide knowledge on role and significance of Management Information Systems and Marketing Information Systems in contemporary business organisations. The book includes explanatio...więcej »
The present textbook came into existence mostly as theoretical and methodical guide in the range of complex and extensive subject matter of the market analysis. The author concentrated on the resea...więcej »